5 Steps To Positive Change...

When we look to change something what typically happens?

We complain about it, fill our mind with negative beliefs, and instill fear that we’ll never be able to do it.

However, deep down, we know that’s simple not true.

We can do anything we want if we’re willing to put in the work, change our behaviors, and change.

If you're looking to improve or change something here are the five steps you can follow for ultimate success. 

Really what we’re talking about where is behavior change.

It doesn’t matter if you’re trying to lose 20lbs, save more money, or grow your business.

Currently, if you’re not where you want to be at in something, it is because of the behaviors and beliefs that you have done, or currently do.

But, the good news?

You can change anything you don’t like.

Here are the five steps…

1. Recognize The Need to Change: I've always said that being self-aware is one of highest skills we can learn as humans. Being self-aware of what motivates us, how we come across to people, and just generally being aware of how everything effects us and how we effect others. That being said, if you're looking to change you first need to recognize that you need to change. 

2. What Does Success Look Like: If you could wave a magic wand and you're living the perfect version of what you want to change is, what does that look like. Write down a clear picture of what success looks like so that you have a visual target to go after. 

3. The One Thing: What is one thing you can do today to start moving towards that picture you painted above. The biggest hurdle people face in change is they try to conquer it all, get overwhelmed, and end up not doing anything to help them progress closer to what success looks like to them. The one thing. It could be filling out an inquiry form on a gym's website, it could be setting up the bank account that you're going to automatically transfer savings to, it could be hiring that coach, or it could be going into your schedule and blocking off from 6 pm on so that you can be home with your family. The one thing is important not because of what it is, it's going to be tied to your goal, it's important because it's only one thing. 

4. Set Mini Milestones: Depending on what you're trying to change, it's going to be a long-term journey filled with ups and downs. In order to keep you motivated and on track it's important to break it down to mini milestones. For example, on your journey of losing 50lbs, maybe it's showing up at the gym 10x this month. For your journey of growing your business, maybe it’s one new customer this week.

5. Show up daily: 1% Better. I have yet to find anyone that shows up daily and does not see progress in whatever they're working on changing and improving. It doesn't matter if it's fitness, business, or life, it's about showing up daily and doing the best you can with the cards you're dealt that day. There is no magic pill, there is no shortcut, there is no secret, it's just showing up consistently, day after day, month after month, year after year. That's the secret. 

Change is hard. 

Follow these five steps and hopefully, it gives you some guidance as you go through the journey. 

1% Better.

Dedicated to Your Success,

Doug Spurling

The 1% Better Test...

This time of year is always tough.

People are busy with summer BBQ's, vacations, and the weather is good.

Depending on your business, this may be a very quiet time of year, or the craziest stretch of the year.

You don't need to be perfect, but don't give up, we always need to be carving out time to improve our business, to work “on” our business not “in” our business.

Don't beat yourself up, don't give up, just keep doing what you can do, and give it whatever your best is that day.

Doing nothing, throwing in the towel, is the worst thing you can do.

This time of year is usually the biggest test of 1% Better...

You read it every day.

It’s my personal motto and how I live my life and run my businesses.

1% Better.

But what does it actually mean?

I think it starts with why.

Why does the Spurling Community exist?

The Spurling Community exists to impact and empower lives through inspiring positive change in people, cultivating relationships in our community, and getting 1% Better every day.

That's our mission.

That's why we do what we do every day.

Whether it’s in personal development and fitness, or in business development helping people improve the health or their organization.

In business you get thrown lines like

"Get 10 new customers in the next 10 days"

"Take this course and we’ll double your revenue in just 30 days."

"And you know what happens...

You try it, maybe you see results for a week or two, maybe a month, and then you realize that it’s a scam and a quick-fix and it ends up hurting your business in the long-term.

Am I right?

1% better is the opposite approach.

It's about slowly chipping away at things.

Realizing this is a journey and a marathon, not a sprint.

There is no end. There is no destination. There is no break or pause.

It's falling in love with the process.

1% better every day.

Just a little better than yesterday.

It could be that you got one more client…

It could be that you improved one process in your business…

Or maybe it’s one hour spent training a new employee…

One more hour on marketing.

It's small behavioral changes that don't seem like much but have both a compounding and sustainable effect.

Not only do you get better results in the long-term, the results you do get, you actually keep!

During a time when you feel overwhelmed by all the things that you could improve upon, 1% better gets you to take action, and start feeling and performing better right away.

Just take one action.

We know that motivation is not something that you just wake up with.

Motivation comes from action.

You start doing something small, the momentum builds, and motivation is built through the action.

That one thing, 1%, could be the thing that kick-starts everything.

1% Better.

Dedicated to Your Success,

Doug Spurling

Take note..

Take a note…

Put the pen down for two seconds…

Take a note.

That was all I did yesterday as we interviewed Melissa Boyd for our podcast, The One Percent Better Show.

The episode comes out on Thursday and it’s filled with some awesome strategies for meditation and overall spiritual wellness.

However, there was one line that stuck out to me that I just had to share before Thursday and it deserves its own lesson.

“Give from your abundance, not from your reserve.”


That’s what I literally felt across my face as she said that.

How many of you, like me, are probably giving from your reserve?

I’ve talked about this concept in the past, but I just loved how that was phrased.

We need to take care of ourselves first.

We need to make sure our physical, emotional, and spiritual tanks are full first, and then give from the abundance, give from the extra, not the last couple drops.

How many of you are go, go , go all day long, depleting your tank, only to walk into a house and family that needs your attention?

You’re giving from your reserve.

The tank is empty and you’re trying to spread the last few drops.

I don’t know about you, but my mind goes to a car and a fuel tank analogy.

We need to “fill our tank” first.

Then, if there’s gas left over that can’t fit in our tank we can share it with others.

Instead, how we typically approach things is empty the tank all day long, and then try to give to others.

We have to be at our best in order to give our best.

Ok, so how do we fix this?

For me, I would say step one is always self-awareness.

Be self aware enough that you are actually pulling from your reserve.

Step two, find things that “fill you tank.”

For me, this is things like meditating, reading in the morning, exercise, and quiet time outside with a pen and a notebook.

The more I do of those things, the more energized I am, the more abundance I have for others, whether that’s my family, my team, or my clients.

So your goal today…

Identify what fills your tank and do more of that so that you can give from your abundance, not your reserve.

1% Better.

Dedicated to Your Success,

Doug Spurling

No Complaining

The team and I are wrapping up our quarterly book.

Each quarter we pick one book to all read at the same time and then set a meeting to review and talk about how we’re going to implement some of the key takeaways into our business or personal lives.

This quarters book was called “The No Complaining Rule.”

It was a super short read, told in story format, so it was nice and quick.

The basic premise of the book is to implement a “No Complaining Rule” within your personal life and/or your work life.

Easier said than done, huh?

It’s amazing how much “mindless complaining” we do as humans.

We complain when it’s hot…we complain when it’s cold.

We complain when we’re busy…we complain when we’re bored.

We complain about traffic…we complain when someones driving fast.

You get it.

We read this book to audit ourselves, but to also help others remove some of the negativity they fill their lives with.

Today, I wanted to share with you three “No Complaining” tools and challenge you to see how you can fit them into your personal life, home life, or work life.

1. The But—> Positive Technique: This simple strategy helps you turn your complaints into positive thoughts, solutions, and actions. IT works like this. When you realize you are comparing, you simple add the word but and then a positive thought or action. Example:

“I don’t like driving to work for an hour but I’m thankful I can drive and that I have a job.”

“I don’t like that I’m out of shape but I love feeling great so I’mg going to focus on exercise and eating right.”

2. Focus on “Get To” instead of “Have To.” This was a big one, and I have written on this before. Too often we complain and focus on what we have to do. We say things like “I have to go to work.” “I have to drive here.” Instead, shift your perspective and realize it’s not about having to do anything. You get to do things. You get to live this life. You get to go to work while so many are unemployed. You get to drive in traffic while so many don’t even have a car or are too sick to travel. Focus on what you get to do. Focus on feeling blessed instead of stressed. Focus on gratitude.

3. Turn complaints into solutions. The goal is not to eliminate all complaining. The intent is to eliminate the kind of mindless complaining that doesn’t serve a greater purpose and allow complaining that is justified and worthwhile. Mindless complaining is negative, justified complaining is positive. The difference is intent. With mindless complaining, you are mindlessly focusing on problems; however, with justified complaining you identify a problem and the complaint moves you toward a solution. For every complaint represents an opportunity to turn a negative into a positive.

I like that the tools and book overall didn’t just have this “tough guy” mentality that you can never complain, because the title certainly gives that feeling.

However, instead, it drove home the point that we quite often complain mindlessly, and instead need to provide a solution if we’re going to complain.

Overall a lot of lessons you can hopefully apply to your personal life or work life.

I hope it helped.

1% Better.

Dedicated to Your Success,

Doug Spurling

Your Operating System...

How are you viewing this right now?

It’s on a device (phone, tablet, computer, etc) that has operating systems running in the background, right?

Those operating systems are crucial for your device to run, and as a customer, you hopefully don’t even know it’s going on, you just know that your device runs smoothly.

What is your business operating system?

No, I’m not talking about the softwares you use (an example of detail most people spend far too much time on that doesn’t make that much of a difference), I’m talking about your overall business operating system.

A business operating system is a machine behind your business.

However, you have to create it.

It takes time, just like any machine.

We’re constantly tweaking the “machine” and messing with ways to make it run more efficient, faster, smoother, etc.

In a service-based business, It’s built on three pillars

What you “title” these three pillars is not important, but the premise is the same.

-Marketing & Sales
-Operations & Customer Experience
-HR & Team Development

Under each pillar, we need a series of systems in place.

Together these systems are what keep each pillar running smoothly.

When all three pillars are running smoothly, we have a strong and efficient operating system.

*An important note: When some people hear the word “system” they think we’re removing the “personal” out of the business. Here’s a good line I always try to remind myself of…

“Automate the process, not the relationship.”

In a service-based business, the people behind your business are your biggest asset.

You need to give them guidelines and procedures to follow, but at the end of the day, your goal is not to automate the relationship so you need to allow them to bring their personality, allow them to make smart choices, and hopefully, you have trust in them because you hired them.

So, back to the three pillars.

1. Marketing & Sales

This is where you have all your calendars and checklists for any of your marketing.

Your 12-month marketing calendar outlined…

Your sales process outlined so you can repeat it and track close rate…

etc, etc…

2. Operations & Customer Service

This is probably the biggest pillar.

This pillar holds all your systems for operations and the customer experience of your business.

This includes things like:

Customer Journey (outline everything that needs to happen from start to finish when a customer starts with you)

Lead Tracking

Follow up scripts

Cleaning checklists

Opening/Closing checklists

Facility Maintenance checklists

etc, etc, etc

3. HR & Team Development

As I mentioned earlier, if you run a service business your people are the most important asset to your business.

Yet we often just leave it up to luck once we hire them.

This pillar includes things like:

Hiring & Onboarding Checklists

Weekly Reviews (5-15 Reports)

Staff Development Calendar (a calendar of when they get continuing education, etc)

Meeting Flows (holding meetings to keep them accountable, check-in, etc)

Big picture things: Quarterly goals, annual goals, the business vision, etc

I like to think of these three pillars as a 3-legged stool.

Without one of them, the stool will tip over, just like your business.

The stronger we make each “leg” or pillar the more the stool can support (more team members, more customers, etc).

However, what often happens is we add more customer and more team members to a broken operating system or a broken stool, and that’s when it crumbles.

Work on your operating system.

Just like anything else, it takes time and energy, but by making your operating system as efficient as possible you automate the process and put the team in the best position to create awesome relationships with your customers.

Equally important, it allows you to spend more time on the things that you want to spend time on, whether that’s more personal time or more time on areas in the business you enjoy more.

Spend some time this year fine-tuning your operating system and it will launch you and your business light years ahead.

1% Better,

Doug Spurling

A Coach?

It’s been a few years since I ran a training session at the gym, but when people ask what I do, I still call myself a coach.

At the gym, we have an incredible team, and we’ll never call them trainers, we call them coaches.

I spend my days now coaching other business owners and leading the team, and they spend it coaching clients to change their lives.

But do you know the origin of coaches, and why we call ourselves coaches?

It has nothing to do with sport or fitness.

The word 'coach' actually comes from the 15th century. 

In Hungary, they built wagons that would take people and supplies from one destination to another, and they called them coaches. 

That's why you now hear things called stagecoaches, motor coaches, etc.

A coach is someone that guides the journey, taking someone from where they are to where they want to be. 

My team happens to do that through the fitness realm….

I focus my team on taking people and organizations from where they want they are to where they want to be.

Coaching is about empowering a person to fully live out their calling.

Coaching is about the agenda of a client.

A coach encourages action and change. 

So, at the gym, my team focuses on being great coaches in the fitness realm. 

I aim to be a great coach to them from a leader and personal development side, and to do the same for other businesses.

But it's still the same thing. 

Encouraging action, encouraging change, and empowering people to live out their fullest potential. 

It's the coaching that makes the difference. 

It's not the tools, it's the coaching.

We all need coaches. 

We all need people, whether it's in fitness, business, or another area in life, that help take us from where we are to where we want to be. 

That’s good coaching.

If you’re struggling in any are of life, or looking to grow in any area, find a good coach.

They might just change your life.

1% Better.

Dedicated to Your Success,

Doug Spurling

30 Lessons On My 30th Birthday...

The big 3-0.

It’s supposed to be some milestone, right?

To be honest, I haven’t had a minute to think about it.

If you’re reading this on my actual birthday or the day after, I’m hopefully unplugged at a quaint resort in Coastal Maine with Megan.

Thanks to technology, I can schedule stuff to go out after writing it.

No Kaden, just us.

No phone, no e-mail, no Slack, just us.

I have no regrets, no complaints, but this last year has not been the best, and I think that’s just part of life, but you’ll certainly pick up on that in my lessons.

It’s tough for me to say that, because there were so many good things that happened this last year, like publishing my first book and all of our awesome trips we went on, but it was all a blur.

And if I’ve learned one thing….that is okay.

You don’t have be “on” all the time, and hopefully I can carry that into my 30’s because if not, this candle is going to burn out fast.

More on that in the lessons…

I really do believe we only have good days and great days, just like we only have good years and great years, and this year, it was a good year.

Here’s to hoping 30 is a great year!

I have done these “X Lessons on my X Birthday” posts for the last five years.

I really enjoy them, I don’t look back at previous years, I just start with a blank slate.

However, it’s my way of reflecting on the past year, as I sip on a hot cup of coffee in a quiet house, here’s what’s on my mind…

  1. Find your why. What is your purpose? Why are you here? Are you actually set out to do something, or are you just taking up space and getting in peoples way. This above all else has been my foundation which is why I start with it. I may have bad years, I may feel burnt out, but I can always come back to this. When the days are long and you’re feeling run down, if you have a strong enough “why” none of that matters. I keep this written down, I read it at least once a week, and it keeps the fire burning. If you’re looking to find your “why” (you already know it, you just need to discover it), I highly recommend follow Simon Sinek and his two books “Start with Why” and “Find Your Why”.

  2. Extreme Ownership. Isn’t it funny how these lessons are also titles of my favorite books? Extreme ownership is all about taking 100% responsibility for where you are today. You can spend time blaming others, but what does that really do? I take extreme ownership for where I am at as a person, a father, and a husband. I take extreme ownership for where my businesses are at and where my team is at. When you take that kind of ownership, you can move on quick, and implement change right away.

  3. You’re not invincible. You’re human. As a young kid (I know moms, I’m still young, I get it), you think nothing can stop you, you’re invincible. For the last eight years I’ve been moving 110 miles per hour. Not even physically, just mentally. Growing, growing, and growing the business. More clients, more team members, more everything. I think we’ve done a nice job keeping the quality high, but still. At home, it’s been what’s next, what project can we take on next, planning the next trip before this one is even over, never stopping. It will, and has caught up to me, and if you’re like me, it will catch up to you too. Thirty is going to be about slowing down a little. I’ve busted my ass for everything you see, but I’m not sure I’ve come up to smell the roses.

  4. Take care of between the ears. At the beginning of this year I started going to therapy. I always looked at therapy as something you go to if you have a mental illness. Well, I’m sure there are severities of it all, but I think we’re all a little crazy up there. It has been my weekly outlet for the last couple months, and it’s been a game changer. It’s the one hour in the week where I don’t feel “on.” At home I have to be “on” as a parent and a husband, when I’m around my team I’m “on” as a leader, and when I’m around my clients I am “on” as a community business owner. Just like the lights in your house, if they’re always on, they’ll eventually burn out. I’m working on that through therapy, I continue to work on that, and it’s been a game changer so far.

  5. Everyone wants to be fed, but no one wants to cook. With all of what I said before, I still very strongly believe you have to work for everything you want. You can have anything you want in life if you’re willing to work hard enough for it. The hard truth, most people just don’t want to put in the work that’s required. Once you get past that, once you realize it’s going to be 10x as hard and take you 10x as long as you think it is, then you can start to move towards it. If you want to eat, you have to cook.

  6. Taking risks is part of life. You take a risk every time you get in your car or buckle up in an airplane. But really, everything you do in life has a risk to it. Committing to a job has a risk, committing to a spouse has a risk, investing your money has a risk, and making a hard decision has a risk. I would say from my experience, the risks pay off more often than not. Will they always pay off, no, of course not, but more often than not they do.

  7. Death creates urgency. In October of 2018 I lost my dad. In June of 2010 I lost my mom. Most of you know that. How has their deaths impacted me? Urgency. Make no mistake about it, there is zero coincidence that a year after my mom passing I had an LLC formed to start what is now Spurling Fitness. We all say we would want to live forever, but where is the urgency in that? We would just put everything off until tomorrow, because tomorrow would be guaranteed. Tomorrow is never guaranteed, and for me, I use that as fire to do more, serve more, and be more. Today. Not tomorrow, not next week, but today.

  8. Success has no measurement. What is successful in your eyes? All of you reading this right now have your own version of success in your mind. And I would guarantee that each of us who answer that question has a different answer. Only you can determine what success is. For some success is being a great parent. For some success is a job or an amount of money. For some success is serving others. There is no right, there is no wrong, as long as its your definition of success.

  9. Stop living someone else’s dream. Reread number seven. We’re here for a good time and a short time. Why would you want to live someone else’s life? With todays social media heavy world we only see peoples highlight reels and we tell ourselves “if I could only be like them.” What you don’t see is all the shit going on behind the scenes and how they are just using social media as a distraction for how crappy they actually feel. But now, we tell ourselves “I wish I had what they had.” Too many kids went to a school or took a job that they didn’t want, but their parents told them it would be good for them. Too many people are not doing what they truly love, out of fear, they are living someone else’s dream. Life is too damn short to not be doing something you love.

  10. The art of being present is still by greatest area of opportunity. It’s something that therapy has helped with, it’s something that just being self-aware of it is helping with, but enjoying the present is still a large area of opportunity. I’m sure I’m not alone in this either, always dwelling on the past, always dreaming of the future, but not enjoying the present.

  11. It’s never as much work as you think it is. Do you ever have this big project that just sits over you like black cloud? It seems so daunting, and because of that you don’t spend any time on it. Earlier this year I published my first book. Was it a lot of work? My brain tells me yes, but my gut tells me no. No, it was not. I wrote a chapter (1-3 pages) every morning for a few months. I compiled them on a Google Doc, sent it off to the editor, a few back and fourths, and done. Am I simplifying it? Yes. But was it the hardest thing I ever did in my life? No. We quite often make it up to be more work in our minds than it actually is.

  12. Who is your team? We all need one. Whether you’re a business owner or not, we all need a team. Who are the people that are not competing against you, but working right alongside you. It could be a supportive spouse, it could be some close friends, we all need a team. The largest accomplishments have always been, and will always be, team efforts. Even things like individual sports, they all have teams of people behind the scenes, and without those people, nothing would be possible.

  13. What’s the first “check” you write every single month? Mortgage, utility, student loan? No. Write a check to yourself ever single month. It’s the first “bill” you pay. I’ve been able to create a strong financial security for my family because of this. We often save whatever is left after we pay our bills. Screw that. Even if it’s $5, pay yourself first. Put it in an account that can’t be touched. For more on this, I highly recommend that book “Profit First.”

  14. Good questions get good answers. Slow to speak, quick to listen is a great line I learned from my team member, Kim. I haven’t mastered the slow to speak part yet, but when I do speak I try to ask really good questions. The better the question the better the answer.

  15. The cookie. I got this one from Dean Jackson and I’ve used it a lot lately. If I’m over your house and you tell me “Hey Doug, grab whatever you want in the kitchen.” What are the chances of me doing so? Slim, right? No one wants to be that person. Instead, if you went up to me and said “Here Doug, here’s a cookie, please take one.” Who is going to say no to that? No one. So, next time, be direct. Don’t say “Do you need help?” or “Do you have any questions?” Just start helping, be direct.

  16. Problems. I was talking with a business coaching client yesterday and she was asking “When is this going to stop? I just want it to run smooth without problems.” Umm, sorry, that’s not going to happen. Life is about trading problems for better problems. Eight years ago I was not sure how I was going to pay rent on my lease for the gym, today I’m not always 100% sure how to lead a team of nine individuals. A problem, but a better problem than not being able to keep the lights on. If we approach life with the goal of eliminating all stress, all problems, we’re just going to keep frustrating ourselves. The goal, instead, might be how to trade problems for better problems. For more on this, I highly recommend checking out “The Subtle Art of Not Giving A F*ck” by Mark Manson.

  17. A decade in a day. That’s what you’re doing when you read. Chances are the person that wrote that book is sharing a decade or more of knowledge on those few hundred pages. Is that not worth the $15 on Amazon? 250. With a quick count the other day, that’s how many books are in my office that I’ve read. I didn’t start enjoying reading until a couple years into running Spurling, so probably 2013. That means 250 books over the last ~6 years. That’s just under a book a week. Yes, I read a lot. Yes, you need to make sure what you read gets put into practice. But I do believe it’s one of the best ways to learn.

  18. You’re seeing their best work. My therapist and I talked about this just last week. A lot of times we’re modeling our 24/7 behaviors from someones else’s “best hour.” I am on stage right now as I write this. I’m trying to reflect, but also add value. This is one of “best hours.” What you don’t see is 8pm last night where I can’t move off the couch and I’m stressed out of my mind. You watch a TED talk, you read an article, or you see someone on stage, and you try to model that behavior 24/7. Little did you know, they are just like that for that one glimpse in time. It’s not being fake, it just is reality that we can’t be “on” all the time, and we should not try to model someones “best hour” behavior by trying to live our entire life like that.

  19. The power of writing it down. If you took a few notes when reading this about maybe some small tweaks you want to make, or an action you want to do, you’ll get something out of it. If you just read it, get a little spark of inspiration, and then move on, you’ll be no different tomorrow than you were today. The power of writing things down is incredible. It’s not a guarantee that it will happen, but I do know that it’s a thousand times more likely to happen if you do write it down. I write down everything. My goals, my thoughts, what I like, what I don’t like, everything. The craziest part? I have things I wrote down in 2015 like “five years from now I want to travel to these places, obtain this much financial security, or complete these projects.” And guess what, it’s not 2020 and those are already accomplished. Are there other things that I wrote down that have not happened, or a year later I decided I didn’t want to do anymore? Of course. But more got accomplished, and will continue to get accomplished by writing it down.

  20. Stress is real and we have to manage it. Similar to number 16, just like we can’t eliminate problems, I don’t think we can eliminate stress. In fact, some stress is good. It forces you to be aware, it forces you to make better choices. However, just like anything else, too much of something is never good. We know stress has a real impact on our mind and body. I can always tell when I’m under stress; I don’t sleep as well, I gain weight, I have more anger towards people. We all have our own outlets for stress, mine is reading, writing, meditation, and exercise. Find how you manage your stress.

  21. It never stops. Fitness never stops. Personal development never stops. Time never stops. Being a better father, husband, and leader never stops. In the immediate future, that can be stressful. But if we take time to stop ourselves, the excitement that we can always get better, we can always do more, we can always serve more, that is what keeps me going.

  22. The memories we make our what makes life so great. I have a lot of great memories in my 30 years. I have memories as a kid going on vacation. You know what I don’t remember? Any toy my parents bought me. I have memories from the early years of starting the gym, my dad sleeping on a recliner in the middle of the gym floor during renovations. You know what I don’t remember? What I bought during the first month for equipment. I have memories of holding my moms hand as she took her last breath, memories of holding Kaden as he took his first breath in this world, and memories of all the things we DO, not HAVE, as a community, a team, and a family. Make memories, not a collection of stuff.

  23. Communication. Communicate to your spouse more about how you’re feeling. Communicate to your boss more about what you like and don’t like. Communicate to your friends and family. Communication is how we connect, and we can never communicate enough. Most problems in business, at work, or in our relationships come back to a lack of communication. Talk out loud more. Communicate more.

  24. It can wait. The e-mail can wait. Responding to the text can wait. It can wait. The world will not end if you don’t refresh your Facebook or instagram feed one more time. I write this, and really all of these, as lessons for all of us, myself included. Whatever it is, it can wait.

  25. Success is never straight. This last year I watched Kaden learn how to walk. I watched him learn how to climb the ladder on our swing set. We could all benefit from learning from babies. They don’t try walking, fail, and say “screw it, I’ll just stop trying.” They get up, try again, and again, and again. Anything in life that is worth having is not going to happen on the first try. Fall and get back up. Life is about better iterations of things, over and over again. The best version is never version 1.0.

  26. Your environment matters. Just like a goldfish, you may need to change your water. Way too often we “swim” in toxic environments, whether that’s in a toxic work environment, a toxic relationship, etc. Change your water.

  27. I wish. That’s the last thing I want to say when I’m on my death bed. I wish I went for it. I wish I tried harder. I wish I served more. I wish, I wish, I wish. Stop wishing and start doing. No regrets. I want to say I did everything, I gave it my best, and I left the world a better place.

  28. If often doesn’t matter. We tend to stress, worry, and argue over things that don’t actually matter. I’m not saying it’s not worth fighting over something you believe in, and you can make change, but quite often the things we spend our time stressing over, arguing over, and worrying about are either so small it doesn’t matter, or it doesn’t actually have any direct impact on you.

  29. Freedom & Happiness. I believe that’s what we’re all after. The ability to be happy in the moment. Happy with who we have, with what we have, with who we are. Freedom. Freedom to do what you want when you want. Freedom to make the choices you want to make. Freedom to live life on your time, your agenda, with your goals.

  30. 1% Better. What are you going today. Yesterday is in the past, we can’t change it. Tomorrow is not here yet. What are you going to do today? How are you going to get better today? Give your best effort today. Small wins stacked daily. That’s how I try to live my life, it’s treated me very nicely for the first 30 years, and I don’t plan on changing the approach. Wake up, do the best I can do, and go to bed knowing that I did the best I could with what I had. 1% Better.

Thank you.

That’s really all I have to say.

Thank you.

I try to show up and be the best that I can be everyday.

The best father.

The best husband.

The best leader.

The best member of the community.

Thank you for being a part of it.

1% Better,

Doug Spurling

This Might Be...

This might be the most common trait needed to long-term success.

In business, and in life in general, we know we default to looking for the quick fix.

We also know that it can be very easy to get caught up in the weeds…

Should I advertise on Facebook?

How many times per week should I e-mail?

Which job posting site is best?

I think it’s deeper than that…

I think the most common behavior for long-term success is…

The ability to stick with it, stick with it when things get tough, and stick with it in the long-term.

Seriously, the amount of people that stop something because one thing goes awry is mind boggling.

This is true not just in business, but in life in general.

We often quit something too soon.

The moment we’re ready to quit is usually the moment right before something great is going to happen.

The ability to stick with it, when things are tough, when you don’t feel like it, might be the biggest key to success.

Do you try one marketing campaign and then give up?

Do you hire a team member and then just expect them to be a star, not putting any effort into leading them and training them?

There is always something to get better at, there is always something to celebrate, there is always a win to be had.

In my mind, that’s the most exciting part of business.

The ability to stick with it, when you’re busy, when you don’t feel like it, when you have 10,000 other things going on in life, that might be the biggest key to long-term success.

We’re focused on business here, but apply to this to any area of your life.

1% Better.

Dedicated to Your Success,

Doug Spurling

We Can't Stop It...

We can only determine its use. 


We can't stop it, we can only determine its use. 

Our most valuable asset. 

We chase things like more money, bigger businesses, and other materialistic things. 

Yet, those are all renewable, we always have the option of more. 

However, we don't put enough scarcity to time. 

The clock is ticking, it never stops, and we only have a finite amount of time left. 

Doesn't the scare you?

It should. 

Imagine if it didn't.

We always here people say...

"I wish I had more time."

"I need more hours in the day."

Well, we know that's never going to happen. 

And two, I'm quite confident that if we had more time we would fill with it with the same things we do now. 

Parkinson's Law. 

In short, work expands so as to fill the time available for its completion.

If you have 40 hours to do something, it will take you 40 hours. 

If you have 50 hours to do that same thing, it will take you 50 hours. 

But I digress.

Last night my wife, Megan, and I sat on the couch looking at pictures of my son, Kaden.

As she cried (men don't cry, right?), we looked at pictures of the day he was born, pictures of each month's milestone, and memories of his first 20 months on this earth.

The last two years have flown by, just like I'm sure every year will, as I always hear from those who have kids.

We can't stop time, but we can determine its use. 

Since Kaden was born, my priorities have shifted.

He is the reason I have to say no to the guy that e-mails me and "just wants to pick my brain for 5 minutes."

He's the reason the reason I write this e-mail at 530am every morning and the reason I work so hard when no one is watching, aiming to create my ideal business. 

Time with Kaden. 


We can't stop it, but we can determine its use. 

More time with your loved ones, more time to make an impact, and more time to leave a legacy. 

Remember, your business is just a vehicle that helps you get there. 

If you're spending all your time in the business, and not allowing any time to be with those you love, do things you enjoy, and live life, what's the point. 


We can't stop it, but we can determine its use. 

1% Better.

Dedicated to Your Success,

Doug Spurling

Which Path?

Which path do you take?

As humans, we're naturally wired to take that path of least resistance.

In fact, everything is designed to take the path of least resistance.

Whether it's water, electricity, or our brains, it will always default to what is easiest, what is the shortest, quickest, or least challenging way.

Did you know wolves evolved to domesticated dogs because it was easier to scavenge on human trash than track down prey?

The path of least resistance.

So what's the solution?

Awareness is always number one.

Whether it's in business, fitness, or life, we're always going to default to the easiest way of doing it (or not doing it all because that's actually the easiest).

So you have to consciously be aware of that, and continually remind yourself that the path of least resistance is not always the best way.

The people that have success, in any area of life are the ones that don't take the easiest path...

Getting up at 430am is not easy...

Showing up every single day, writing every single day (like this), for over 1000 straight days is not easy...

Thinking that a 14-16 hour work day is normal is not easy...

But I know those three things, amongst others, are my personal competitive advantages.

I simply know, because it's not easy, most people won't do it.

Because it's a harder path to take, they'll be fewer people on the path, and I'll be farther ahead than most on that path.

Now that's a personal example, but you can relate that to any one thing...

Creating a 12 month Marketing Calendar is not easy…

Being a good leader and managing a team is not easy…

Reaching out to grow your networking and expand your product reach is not easy…

And it's why most people won't do it, so if you're looking for results, those are the things you need to do.

Go against the grain, go against what is normal or status quo, and do what others just are not willing to do.

With all that being said...

You can also use this to your advantage.

Since we know our brains are naturally going to go with the path of least resistance, we can do things that play to that.

For example...

Putting the alarm clock across the room so you have to get out of bed to shut it off...

Preparing the night before with your “Big 3” things that are going to move your business forward…

Setting up reminders on your phone about important tasks that need to get done…

You get it.

Just remember, our brains are wired to take the path of least resistance, so you need to use that to your advantage in some circumstances and go against it in others.

1% Better.

Dedicated to Your Success,

Doug Spurling

Plant Your Failures...

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” -Napoleon Hill

One of my favorite people, and my favorite quotes...Napolean kills it in that quote. 

I talk a lot about mindset because I think everything starts there. 

There is only so much you can control in life and business, but do you know the one thing you can always control?

How you react to something. 

That usually comes back to your mindset about it. 

Failure is a common word in society, especially in the small business space.

"I failed to make enough money."

"I failed to get good employees."

"I failed to reach my goal."

For years, we've been taught that failure is a bad thing. 

Everything we're taught in school, everything we're taught growing up is that failure is a weakness. 

You are in the wrong if you fail. 

But isn't that when we learn the most?

If you plant your failures, they become the seeds to your success. 

One of the largest areas we can all improve upon is to not look at failure as a negative thing, but instead to look at it as a learning lesson, a chance to make a change and do it better next time. 

When we fail, we are proving that we are living life and taking chances. 

You can't be afraid to fail. 

Failure is not a negative thing. 

Albert Einstein once said, "Failure is success in progress."

Imagine how many of his ideas failed?

Without those, without learning from those failures, none of his brilliant ideas would have come to life. 

Whether you failed to hit your revenue goal this month...

Or you failed to get your product on the shelf...

None of that matters. 

Use those as learning lessons, use those as opportunities to make a change, to get better. 

Don't be afraid to fail, because failure is quite often the seeds to our success.

Failure means you're trying. 

1% Better.

Dedicated to Your Success,

Doug Spurling 

Move The Cheese

A couple years ago we went through a big change.

We basically took our core service model and twisted it 180 degrees. 

I didn't like how the culture was, I didn't like how my coaches were spending their days, and I didn't love the experience they were receiving. 

So I changed it...

That's the short answer. 

The long answer is it was the biggest business decision I've made to date. 

5 years of doing something one way. 

You have a comfortable owner.

You have comfortable staff. 

You have clients who like it, are use to the routine of things, and overall doing great. 

The business was still booming. 

It was not a "numerical" or financial decision. 

We were happy with where we were at. 

It was a culture, community, and coaching decision. 

I just knew things could be better. 

A couple weeks into preparing for the change, one of my clients gave me a book called...

"Who Moved My Cheese."

It's about four mice who's cheese is moved, and their journey and struggles to find new cheese. 

Cheese is an analogy for things we want in life. 

A better business. 

A better relationship. 

A better financial picture. 

The sum of the book breaks down into seven lessons that I think are invaluable in business and in life. 

From big changes to small changes, our cheese is moved every day. 

1. Change Happens: They keep moving the cheese.

Change happens every day.

If you're still doing the same thing you were 10 years ago, you will never grow and evolve. 

The cheese is always moving. 

The way we communicate today is different. 

The way we buy stuff today is different.

And it will different a year from now. 

When I was preparing for these changes at our gym, this was a good reminder that change happens. 

The industry is constantly evolving and finding better ways of doing things. 

This was our way of staying ahead of it. 

2. Anticipate Change: Get ready for the cheese to move

The cheese will move. 

Change will happen. 

New laws will be passed. 

A new competition will come in. 

A staff member will leave. 

Whatever it is in your business or life, you need to anticipate change. 

3. Monitor Change: Smell the cheese often so you know when it's getting old. 

Our cheese was getting old. 

We'd been doing things the same way for 5 years, and it was good, but the cheese was just getting old. 

It was time for some new change. 

I would have never known that if I didn't have my finger on the pulse. 

Monitor your business. 

Know every number, every reason why, and constantly strive for ways to make it better. 

Monitor your life. 

Are you happy?

Do you have who you want and what you want?

Are you living alongside your values?

Smell your cheese. 

4. Adapt to Change Quickly: The quicker you let go of old cheese, the sooner you can enjoy the new cheese. 

So you know you need to change, but your stubborn and you're dragging your feet. 

In today's fast-paced world, while you were dragging your feet, 1000 other people just got shit done. 

Things move too fast today for you to be a slow thinker. 

Once you've monitored the change, and you know it's time, pull the trigger. 

We could have spent months or even years more perfecting our new model, but we followed the approach from another great book...

Ready, Fire, Aim. 

We did some prep work, trained the staff, and got some practice rounds in.

But then it was show time. 

Now we can tweak things as we go, looking to get them a little bit better. 

Perfectionism is the enemy of good. 

Your website will never be perfect. 

Your product will never be perfect. 

Your staff will never be perfect. 

The time will never be perfect.

YOU will never be perfect. 

But that's not an excuse to stand behind the curtain and spend months and years tinkering with it. 

Pull the curtain back for all to see and now you're on stage. 

Now it's go time. 

And at the next "performance" you'll learn from the last one and make it a little bit better. 

But you need to adapt to change quickly. 

5. Change: Move with the cheese. 

Pull the trigger. 

Throw the grenade. 

All 4 previous lessons are wasteful if you never actually change. 

It's go time. 

6. Enjoy the change: savor the new taste of the cheese

After we launched these new changes, I was scared to death. 

I would come home every day complaining to my wife...

"What if the clients all hate it and leave?"

"What if the staff hate it and quit?"

"What if this happens?"

"What if that happens?"

And guess what...

None of that happened. 

The clients are happier.

The staff is happier. 

Overall, it couldn't have gone better. 

Sure, we're monitoring it, making daily small tweaks, but we're also enjoying the new change. 

Enjoying the excitement. 

Enjoying the higher energy. 

Enjoying the better culture. 

Change can be enjoyable. 

7. Be Ready To Change Again and Again: They keep moving the cheese

This will not be the last big change we make. 

I don't know what the next one is, but I'll be anticipating it, and we'll be ready to change again. 

Growth mindset. 

You have to have the mindset of constantly changing, constantly evolving, and never getting complacent. 

The cheese is always moving...

1% Better. 


Can you believe it's already April?

It's spring-like weather lately here in Maine, and people are finally dusting off those winter blues. 

Life is good. 

As we head into a new month I want to ask you a very important set of questions...

We're sitting here in 30 days, on 4/30, what does your business look like?

What does success look like?

List it all out. 

Get very specific. 

Not, I want to grow.

How about, I want to add $5,000 in revenue or I want to add 10 customers.

Not, I want to add more business.

It doesn't matter that it's not a New Year.

Use the first day of the month to "reset.”

Get very clear on what you want to achieve this month. 

Think through the four pillars of business:

  1. Marketing & Sales

  2. Operations

  3. Finance

  4. Team Development

How do you want to grow in each of those four functions?

I talked through a couple business examples above, but you can also do this for the rest of your life as well.

Now, once you have everything written down and you have a bulleted list of what you want to achieve the most important question to answer is...

What do you need to change to make that happen?

You see, having goals and dreams is great. 

We all want to be further ahead in our goals by the end of this month. 

Writing down what we want it to look like is important, but we can't stop there. 

What are you going to change in your daily life to make those goals for April actually happen?

Because remember, if you always do what you always did, you'll always get what you always got. 

If you want to achieve a goal that you currently are not achieving something needs to change.  

It could be your marketing…

It could be your team building and culture…

It could be coaching or accountability...

But something needs to change. 

Don't go into a new month with the same approach and expect a different result. 

So, what's your goal for April?

I'd love to hear it. 

1% Better.

Dedicated to Your Success,

Doug Spurling

Nail The Basics

Yesterday the team and I met for a half-day meeting to review the first quarter of the year and plan out the next quarter.

We have done it every quarter for the life of our business, and it’s awesome.

I highly recommend it for your business.

This meeting was a little different…

Quite often we talk about what are the new things we can do, what more can we do, what can we add, what can we change, etc.

This meeting we drove home one message…

Nail the basics.

For us, at the gym, that means three things:

  1. Great coaching at every single session

  2. Hold every client accountable to their goals and attendance

  3. Continue to make sure everyone feels a part of the community as to not lose the “family-like” feel.

That’s it.

Nail the basics.

Because, you see, what happens, if you start to throw in too many moving pieces, too many new changes, too many shiny objects, it distracts you from the basics, and they start to fall.

So, sure, we have some cool things we’d like to do this next quarter, but we’re really just hyper focused on the basics.

I tell you all of this because it’s a good lesson for your life in general, especially business.

Sometimes we take on too much, we try to do everything at once, and as a result, we see the main thing suffer.

You see that in relationships.

You see that in families.

And you certainly see that in your business.

So, what are the basics of your business?

Think in groups of three.

It could be three things like:

  • Hitting weekly sales targets

  • Delivering your product/service at a high standard

  • Training your team

  • # of clients/customers

  • etc, etc, etc…

It can be fun to add a shiny object in the moment and talk about all the fancy things like cool new strategies, fancy things to follow, or whatever the latest and greatest trend is today on social media, but the truth is, the basics work.

I don’t know a single business owner who shows up every single day and focuses on the basics of business growth and doesn’t grow.

Nail the basics.

That’s our theme right now, maybe it can be yours too.

1% Better.

Dedicated to Your Success,

Doug Spurling


I’m back from a week down in Charleston, South Carolina.

A super cool city with lots of history, if you haven’t made a visit, I highly recommend you do.

One thing I didn’t account for was the sun.

It was March, it was on the cooler side (high 60’s/low 70’s), and I didn’t put any sunscreen on.

Let’s just say my forehead looks like a snake from all the peeling of a sunburn.

I should have put on some sunscreen! :)

Most of you are familiar with SPF, Sun Protection Factor, as you get ready to hit the sun, you want to protect your skin. 

But what if you want to protect your business?

There's another kind of SPF. 




Those are the three keys to running a successful business.

That's it. 



Keep things as simple as you can and not any simpler. 

The more simple something is the easier it is to manage, the smoother it runs, and be happier you are. 

How can you simplify your business?

Can you reduce workflows?

Can you create typed out systems or processes to follow?

You can take it to any extreme, but spend sometime answering these two questions. 

1. What would it look like if it were easy?

2. What would it look like it I could start from fresh, start over and do it all again?

Make it simple. 


Business is quite simple when we think about it. 

Spend less than you make. 

Make sure your margins are strong, know your numbers, and adjust so that you are always profitable. 


Is that not the point of all this?

Make it fun. 

Love what you do, enjoy it. 

Don't build a business you can't escape from. 

If you're not having fun, what do you need to change to make that happen?

Do that. 





The only way to run a business...that you enjoy :)

1% Better.

Dedicated to Your Success,

Doug Spurling

Tactic vs Strategy

Watching a good chess player at work is all about strategy. 

The best team on the field or court very rarely wins because of one specific play, but because of the overall strategy, they came prepared with. 

Our lives, and especially business, are filled with tactics, but not enough strategy. 

"Use this one marketing tactic to get over 100 customers."

"Do this one specific thing and your revenue will double."

Tactics without strategy never works. 

But what's the strategy?

Throw all the tactics together and hope one of them sticks?

You get my point. 

There is not one specific social media platform that is the best…

There is not one specific marketing campaign that is the best...

There are just strategies that work.

For example...

My strategy is to get my message in front of my target every single day, add value to their life, and have 2-3 very clear ways I can help them.

My strategy is to rely on two main things; coaching and accountability.

As a business owner, you need someone to coach you through things and get that outside eye on thing, and you need accountability, we all do.

Those two things combined with my one percent better approach to life, not just business, we only have good days and great days, and as long as I gave it my all today I know I'm better than yesterday but not as good as tomorrow. 

I can then fill that overall strategy in with specific tactics. 

I use e-mail and social media to get a message in front of my audience.

You can use direct mail, billboards, it doesn’t matter.

Those are all tactics, that strategy is I’m going to get my message in front of my target audience everyday.

I'm not saying tactics are not important. 

However, we don't want to stack a bunch of random tactics on top of a non-existent strategy. 

In this post I used specific examples of your marketing strategy, but the principle applies to your overall business strategy as well.

Have a strong strategy as your foundation, use that as your guardrails to keep you focused and on track, and don't get caught up in the fancy quick-fix tactics, you and I both know they never last. 

1% Better.

Dedicated to Your Success,

Doug Spurling

Faucets & Drains

We all have those people in our lives…

You know who I’m talking about.

They just drain the energy right out of you.

They constantly complain, take a lot of your energy to keep going, and are a real drag.

On the flip side, we have faucets.

Faucets are people with an endless amount of potential, forward motion, and possibility.

They are the source provider of the energy.

It is possible to turn a drain into a faucet.

It’s mostly choice.

It’s mindset.

How you look at things…

Are you an energy drag, or are you filled with forward motion and positivity?

Life and business is filled with enough drains, be a faucet.

I heard this analogy from the great writer, Seth Godin.

I love it.

Most of this stuff comes down to choice.

In her book Mindset, Carol Dweck introduces the concept of a growth mindset and a fixed mindset.

If someone has a growth mindset they believe they can achieve anything, when they get frustrated they persevere through, when they fail they learn, and they love a good challenge.

In comparison, someone with a fixed mindset believes they are either good at something or not, they give up when they’re frustrated, they think they’re no good when they fail, and they don’t like to be challenged.

To continue with the above example, your drains are fixed mindset people, and your faucets are growth mindset people.

In business it’s important to have a growth mindset, and to be a faucet.

It’s going to be challenging….

We have to have the vision to see what currently does not exist….

We need to be the source of energy for our team and our customers…

Remove as any “drains” from your life and business (employees, customers, etc), and focus on being a faucet.

Keep going.

1% Better.

Dedicated to Your Success,

Doug Spurling

Two Traits In Business...

Some of you know I had a humbling moment on Sunday…

I came in to the gym, had a quick 45 minutes to get my sweat on, didn’t warm-up, and pulled my back pretty bad because of it.

For the first half of the week I was walking around with the “shopping cart” walk, bent over, shuffling, you get the picture.

Luckily today, I’m feeling great thanks to some initiative on my part, some PT friends, and a couple muscle relaxers :)

However, I think it’s times like this I’m always reminded of two great traits we can posses as humans, especially as business owners.

Hunger and Humility.

And no, I’m not talking about hungry in terms of eating :)

We have to have an extreme amount of humility that we always have more to learn, that there is always things we can be doing better, that we don’t know everything, and be able to see things from the other side.

Humbleness comes in many forms…

Getting an acute injury like I had can be very humbling and reminded me of the importance of warming up and caring for my body more, it’s not indestructible.

Humbleness is admitting you need help in your business…

Whether that’s help in like hiring a coach or attending a workshop or event.

Humbleness is knowing that others may have some insight, that how you currently do things may not be the best approach.

It’s realizing that you don’t know everything, and your view point is only one view point, and it may not necessarily be the right one.

On the flip side, I feel very strongly we need to be hungry.

I attribute most of what I’ve been able to accomplish in my young 29 years to just wanting it more than others, doing the work that others aren’t willing to do, moving faster, and just being hungrier.

When the back pull came, it would have been easy to just say “I have to rest” and throw in the towel.

As I balanced the humility, I pulled out the hungriness and did everything I could to get better as quickly as I could, moving, stretching, getting treatment, non-stop, until it was better.

As always, we can take this core lesson into any aspect of life.

If you really want to make a change with your business you have to balance the humility of realizing you may need some help, with the hungriness of taking 100% responsibility for your actions, be willing to make the changes and putting in the work that others are not, and be hungry.

If you’re looking to grow your business, scale your business, and make a positive impact, it’s not easy, and I do believe that outworking your competition is part of the equation.

You have to really want it, you have to work for it non-step, you have to be hungry.

If you want something in life, whether that’s a change in your physical self, your business, your social/family/relationship life, your financial situation, you have to take ownership of it, be humble that you may need help, but be hungry enough to make a change that others just are not willing to make.

The worst thing we can do in any situation is just sit back, go through the motions, and react to what comes.

Be hungry.

Be humble.

1% Better.

Dedicated to Your Success,

Doug Spurling

Plant Your Failures

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” -Napoleon Hill

One of my favorite people, and my favorite quotes...Napolean crushes it with that quote. 

I talk a lot about mindset because I think everything starts there. 

There is only so much you can control in life, but do you know the one thing you can always control?

How you react to something. 

We can’t always control what happens to us, but we certainly can control how we react to it.

That usually comes back to your mindset about it. 

Failure is a common word in society, especially in the business space… 

"I failed to get this done today."

"I failed to get more customers."

"I failed to reach my revenue goal."

For years, we've been taught that failure is a bad thing. 

Everything we're taught in school, everything we're taught growing up is that failure is a weakness. 

You are in the wrong if you fail. 

But isn't that when we learn the most?

If you plant your failures, they become the seeds to your success. 

One of the largest areas we can all improve upon is to not look at failure as a negative thing, but instead to look at it as a learning lesson, a chance to make a change and do it better next time. 

When we fail, we are proving that we are living life and taking chances. 

You can't be afraid to fail. 

Failure is not a negative thing. 

Albert Einstein once said, "Failure is success in progress."

Imagine how many of his ideas failed?

Without those, without learning from those failures, none of his brilliant ideas would have come to life. 

Whether you failed to hit your goal last month..

Or you failed on your latest product launch...

None of that matters. 

Use those as learning lessons, use those as opportunities to make a change, to get better. 

Don't be afraid to fail, because failure is quite often the seeds to our success.

Failure means you're trying. 

1% Better.

Dedicated to Your Success,

Doug Spurling 

4 Ways To Execute In Business Better

I did a presentation on visioning and goal setting at a local corporation early this week and one of the key exercises I shared with them was breaking down your personal or business goals using the 4DX (4 Disciplines to Execution) model.

As we look to conquer our goals in 2019 there's often one area that we often fall short in. 


The intent is usually not the problem. 

We always set goals that we intend to hit, but what happens?

We don't make progress, get frustrated, have no accountability, and next thing we know we're watching the ball drop for 2020 and nothing has changed. 

So how do you execute on goals?

It takes 4 disciplines  

The first discipline is the WIG

Wildy. Important. Goal

What's the ONE THING that you are after?

What's the target that you're moving towards?

Revenue? More Customers? Amount of personal income?

Pick one thing, and that's what everything else revolves around. 

Pick your WIG.

The second discipline is to track lead measures. 

Lead measures are things that predict if the WIG is going to happen. 

For example...

A lead measure could be the number of cold calls you make…

A lead measure could be adding a certain amount of products to your line…

A lead measure could be getting 200 hours of sleep per month :)

It's things that you track and measure that predict whether or not the WIG will be accomplished. 

You know if you do those lead measures, there's a high chance the WIG will be achieved. 

Pick 3 lead measures. 

The third discipline is to have a cadence of accountability.

So you know your WIG and you know your 3 lead measures. 

Now you have to stay accountable to them. 

How are you going to do that?

Are you going to check in with a coach?

Are you going to go to meet with your team weekly to hold each other accountable to the WIG?

We all need accountability. 

What's your cadence for holding yourself accountable to that WIG and those 3 lead measures? 

Finally, the fourth discipline of execution is keeping a scorecard. 

At every sporting event, there will be a winner and a loser. 

Because they keep score, we know that. 

Quite often we never think it's good enough because we don't set a scorecard of what winning looks like.

$100,000 soon becomes $200,000.

If you don't keep a scorecard and celebrate all the wins, you'll never be happy with where you're at. 

So, for this WIG, what would be a win?

Is it that you hit a certain monthly revenue goal?

Are you going to keep a “daily number” that tells you the amount left each day to hit the goal

Whatever it is, have a scorecard so you can celebrate the wins. 

I love the simplicity of this system. 

1. WIG

2. Lead Measures

3. Cadence of Accountability

4. Scorecard

Execute these 4 disciplines and the needle will move. 

If you want more on this, check out the book 4 Disciplines of Execution.

1% Better.

Dedicated to Your Success,

Doug Spurling