A couple years ago we went through a big change.
We basically took our core service model and twisted it 180 degrees.
I didn't like how the culture was, I didn't like how my coaches were spending their days, and I didn't love the experience they were receiving.
So I changed it...
That's the short answer.
The long answer is it was the biggest business decision I've made to date.
5 years of doing something one way.
You have a comfortable owner.
You have comfortable staff.
You have clients who like it, are use to the routine of things, and overall doing great.
The business was still booming.
It was not a "numerical" or financial decision.
We were happy with where we were at.
It was a culture, community, and coaching decision.
I just knew things could be better.
A couple weeks into preparing for the change, one of my clients gave me a book called...
"Who Moved My Cheese."
It's about four mice who's cheese is moved, and their journey and struggles to find new cheese.
Cheese is an analogy for things we want in life.
A better business.
A better relationship.
A better financial picture.
The sum of the book breaks down into seven lessons that I think are invaluable in business and in life.
From big changes to small changes, our cheese is moved every day.
1. Change Happens: They keep moving the cheese.
Change happens every day.
If you're still doing the same thing you were 10 years ago, you will never grow and evolve.
The cheese is always moving.
The way we communicate today is different.
The way we buy stuff today is different.
And it will different a year from now.
When I was preparing for these changes at our gym, this was a good reminder that change happens.
The industry is constantly evolving and finding better ways of doing things.
This was our way of staying ahead of it.
2. Anticipate Change: Get ready for the cheese to move
The cheese will move.
Change will happen.
New laws will be passed.
A new competition will come in.
A staff member will leave.
Whatever it is in your business or life, you need to anticipate change.
3. Monitor Change: Smell the cheese often so you know when it's getting old.
Our cheese was getting old.
We'd been doing things the same way for 5 years, and it was good, but the cheese was just getting old.
It was time for some new change.
I would have never known that if I didn't have my finger on the pulse.
Monitor your business.
Know every number, every reason why, and constantly strive for ways to make it better.
Monitor your life.
Are you happy?
Do you have who you want and what you want?
Are you living alongside your values?
Smell your cheese.
4. Adapt to Change Quickly: The quicker you let go of old cheese, the sooner you can enjoy the new cheese.
So you know you need to change, but your stubborn and you're dragging your feet.
In today's fast-paced world, while you were dragging your feet, 1000 other people just got shit done.
Things move too fast today for you to be a slow thinker.
Once you've monitored the change, and you know it's time, pull the trigger.
We could have spent months or even years more perfecting our new model, but we followed the approach from another great book...
Ready, Fire, Aim.
We did some prep work, trained the staff, and got some practice rounds in.
But then it was show time.
Now we can tweak things as we go, looking to get them a little bit better.
Perfectionism is the enemy of good.
Your website will never be perfect.
Your product will never be perfect.
Your staff will never be perfect.
The time will never be perfect.
YOU will never be perfect.
But that's not an excuse to stand behind the curtain and spend months and years tinkering with it.
Pull the curtain back for all to see and now you're on stage.
Now it's go time.
And at the next "performance" you'll learn from the last one and make it a little bit better.
But you need to adapt to change quickly.
5. Change: Move with the cheese.
Pull the trigger.
Throw the grenade.
All 4 previous lessons are wasteful if you never actually change.
It's go time.
6. Enjoy the change: savor the new taste of the cheese
After we launched these new changes, I was scared to death.
I would come home every day complaining to my wife...
"What if the clients all hate it and leave?"
"What if the staff hate it and quit?"
"What if this happens?"
"What if that happens?"
And guess what...
None of that happened.
The clients are happier.
The staff is happier.
Overall, it couldn't have gone better.
Sure, we're monitoring it, making daily small tweaks, but we're also enjoying the new change.
Enjoying the excitement.
Enjoying the higher energy.
Enjoying the better culture.
Change can be enjoyable.
7. Be Ready To Change Again and Again: They keep moving the cheese
This will not be the last big change we make.
I don't know what the next one is, but I'll be anticipating it, and we'll be ready to change again.
You have to have the mindset of constantly changing, constantly evolving, and never getting complacent.
The cheese is always moving...